The Presell Formula

The idea of using a formula to presell a product or service is certainly nothing new. From television commercials to newspaper advertisements – yes, there are still those out there – the idea of creating interest, setting a tone, informing and teaching your prospects have all been done and taught by a few.

You might have heard of a little company called Apple? Yep, that is preselling to the nth degree. Go to Amazon and look at the DVDs to be released lately?

The problem for most people with an idea like preselling is that few would-be marketers, or even established marketers for that matter, think they have the patience to ‘wait’ for a sale. Everyone on the internet today is like a gunslinger from the old west and just looking to ‘send an email’ and rake in some cash.

Sadly, that’s going to work for a very few. And those few are going to have one or both of the following: a responsive list of some size, a subscriber base that trusts them and their recommendations.

Now, if that is not you or your situation, you are not going to have much luck or positive results by just sending out an email and waiting for the register to start ringing.

You need a plan, and you need to follow that plan.

That’s what the Presell Formula is: a system for getting buyers ready to buy, then letting them buy, then creating the product.

Clay Collins is the guy behind Project Mojave, a very closed group of select folks who are serious about replacing their regular jobs.

Clay is also a friend of mine, and yes, if you buy his product I might get compensated. That’s not really what matters to me though, nor should it matter to you. What should matter is if you are serious about selling online, you need to have this information.
So, okay, what is this PresellFormula all about and who is really doing it?

You find out that most people do things completelly backwards by toiling away spending their money and time creating products and then seeing if anyone will buy them. Instead, you learn how to go from an idea to sales and then creating the product…
Now you might be asking yourself why anyone would buy a product that hasn’t even been made yet? That question is answered here as well, and it’s a psychological factor that is science not theory.

You learn a tested process for going from your product idea to creating a 6 figure presell instead of the standard set up a blog, build your credibility, set up a site, hire a logo design done, spend months creating the product, and then, yes, as I said, hoping someone will buy it. Now, you have to admit it would be much better to get paid up front than have to wait, and hope. Also, if your idea is not going to fly, you find out fast, before all the time and money is lost.

So, as you can see this is not really a ‘new’ concept, but it certainly is being presented in a modern way, and with twists and tips that fit today’s fast-paced world of selling.

Oh, and don’t think your product is not ripe for preselling. This method will work, has worked with products in almost every niche and in virtually every form from digital products, books, ebooks, seminars, coaching, memberships and more.

If nothing else you need to watch the videos to see if the cat gets harmed…

Head on over here to check it out: http://www.linksnoop.com/PSF

Clay Collins – Who is this guy?

Clay Collins, the online guy, not the bullfighter guy… at least I don’t think he’s ever fought a bull, is a guy who knew fairly quickly that the corporate thing was not for him and decided he needed to find a better way.

He’s the guy behind Project Mojave and several other under the radar to most of the internet guru types. Read about that here: http://www.projectmojave.com

He makes a great video too, by the way. Watch him here: http://www.linksnoop.com/PSF